Guide to Black Friday in the UK of 2025 [TOP Recommends]

This year's Black Friday sales will be held on Friday, November 28th, 2025. However, some Black Friday offers in the UK are frequently announced sooner. These pre-Black Friday offers can help more organised buyers skip the busy season and get deals before the holidays.

For example, Jackery is launching an early Black Friday Deal starting from October 27th. Thousands of offers will be offered on Black Friday, making it tough to know where to begin. However, it is impossible to predict the exact content of Black Friday sales; past sales data can help determine which products are likely to see major price reductions.

Technology products, such as mobile phones, computers, televisions, and portable power supplies, are frequently the highlights of Black Friday sales.

What Is Black Friday and When Will It Be in 2025? 

Black Friday, typically referring to the single-day sales event held the day after Thanksgiving in the UK, is the biggest retail shopping event of the year. Traditionally, it marks the start of the Christmas shopping season and is the busiest shopping day of the year in the UK.

Promotional items include home fitness equipment, supplements, beauty products, and baby essentials. Today, it has evolved from a single-day event in the UK retail industry into a multi-day global shopping extravaganza spanning brick-and-mortar stores and digital platforms.

When Is Black Friday 2025?

As is well known, Black Friday, the annual shopping event, takes place the day after Thanksgiving in the UK. Black Friday 2025 will be held on Friday, November 28th. It usually begins at midnight on Friday, November 28th and ends at midnight on Monday, December 1st.

While the official date for Black Friday this year is November 28th, savvy shoppers know that deals often start earlier. For example, major retailers such as Amazon, Currys, and John Lewis may begin early November promotions, with some lasting an entire month.

Top Recommends for Black Friday 2025 

When Black Friday arrives, you can expect massive discounts on popular products from almost every top brand imaginable. Black Friday's hottest items include cell phones, computers, power banks, washing machines, televisions, high-end cosmetics, winter coats, and Christmas gifts. Based on past data, this year's Black Friday hot product categories are predicted to include the following:

Home Appliances

Large appliances and small kitchen appliances are the primary focus of Black Friday discounts. For example, smart TVs will be a top choice for Black Friday TV shoppers. Keep an eye out for deals on Fire Omni Mini-LED TVs, and Samsung is also expected to offer discounts on OLED and Neo QLED TVs. Small kitchen appliances include coffee makers, kettles, toasters, and air fryers.

You can consider well-known brands like Russell Hobbs and Philips, or high-end brands like HexClad and Sage. In addition, cordless, robotic, and upright vacuum cleaners always enjoy attractive discounts during Black Friday; keep an eye out for deals from Dyson, Shark, Hoover, and Eufy.

Electronics and Technology Products

Black Friday is mainly focused on electronics and technology products, with considerable price reductions on mobile phones, computers, televisions, and smartphones. If you want to get the latest phone at a low price, Black Friday mobile phone offers are a great option. iPhones, in particular, will be in high demand due to their robust features, excellent cameras, and wide range of fashionable colours.

Camping and road-trip aficionados should take advantage of this opportunity to get a portable power bank or a solar generator. For example, Jackery's Black Friday Sale, running from October 27th, offers up to 57% off its products (Please refer to the actual information displayed on the event page for specific discounts and event duration).

Gaming Accessories

Black Friday is often an excellent opportunity to stock up on gaming gear, with significant discounts on consoles and gaming technology. For example, mid- to high-end mechanical keyboards and gaming mice like the Razer Huntsman Mini, Logitech G Pro, and Asus ROG Falchion RX often see significant price drops. You may also expect to find incredible packages and prices on platforms such as the PS5, Xbox One, and Nintendo Switch. Currys, Argos, and Amazon are likely the best sites to discover these offers.

Sports & Wellness Products

Sports and wellness products are also very popular on Black Friday. Health-conscious buyers should consider leading nutrition brands such as Protein Works and Myprotein, which offer heavily discounted protein powder, vitamins, and supplements. Popular tech devices such as fitness trackers, yoga mats, and Garmin fitness watches are also available at discounted prices.

Beauty Products

During Black Friday, many high-end beauty equipment and skincare brands provide direct discounts or bundle deals. Beauty items from YSL, Chanel, Estée Lauder, and L'Oréal are significantly discounted on Black Friday. This year, the Dyson Airwrap is unquestionably the most anticipated item among hair and beauty fans. For men's grooming items, e-commerce portals like Jacamo offer discounts on brands such as Murdock London, with hair wax and aftershave discounted by up to 40%.

Fashion Apparel

Clothing businesses offer a variety of discounts on Black Friday, ranging from direct price reductions to spending criteria. Discounts range from fast-fashion labels like Zara to premium brands like Gucci and Prada, with renowned establishments like Harrods offering discounts as low as 20%. Walmart will also have a vast assortment of presents under £20, including Levi's denim clothes, which may cost as little as £15.

Jackery: Must-See Tech Products for Black Friday 

Jackery, a renowned global portable energy company, often sees its products at their peak on Black Friday. For example, this year's Black Friday Promotion included up to 57% off purchases placed from October 27th. Jackery also offers a 30-day price guarantee. Subscribers can win gift cards worth up to £10,000. (Please refer to the actual information displayed on the event page for specific discounts and event duration). This year, Jackery is not only offering significant savings on Black Friday but also launching an important environmental initiative.  

For every £100 spent, Jackery and its partners will plant a mangrove tree in Kenya. These trees not only absorb CO2, but also preserve coastlines and provide jobs in local communities. After your purchase, you can evaluate the environmental impact of your order on the Greenspark dashboard. Here are some recommended Jackery Solar Generators not to be missed during Black Friday:

Jackery Solar Generator 1000 v2

The Jackery Solar Generator 1000 v2 is a high-performance outdoor power supply and a must-have for tech enthusiasts and outdoor adventurers. Here's an analysis of the Jackery Solar Generator 1000 v2's highlights as a tech product during Black Friday:

Large Capacity and High Power Output: The Jackery Explorer 1000 v2 portable power station features a built-in 1070Wh high-capacity battery and a 1500W pure sine wave inverter (capable of handling 3000W peak power instantly), which can power high-power equipment such as refrigerators, rice cookers, drills, projectors, and drones.

Multiple Charging Methods: The Jackery Solar Generator 1000 v2 supports AC power, solar power, and automotive charging. It fully charges in just 1 hour using Emergency Charge Mode, while a full charge via solar power (using two SolarSaga 100W solar panels) takes approximately 7.5 hours.

Multi-Interface Compatibility: The Jackery 1000 v2 features 2 AC output ports, 1 USB-A port, 2 USB-C ports, and 1 DC port, compatible with mobile phones, laptops, small home appliances, and other devices.

Portable and Safe Design: Weighing approximately 23.8 lbs (10.8 kg), the Jackery 1000 v2 is 18% smaller than its predecessor, making it lighter and more portable than most mainstream products. It features a compact, foldable handle for easy carrying. It's built-in BMS (battery management system) provides overcharge, over-discharge, and short-circuit protection.

Jackery Solar Generator 2000 v2

The Jackery Solar Generator 2000 v2 sets a benchmark for outdoor energy solutions with its powerful performance, flexible charging methods, and reliable quality. Here's a breakdown of the Jackery Solar Generator 2000 v2's highlights as a tech product during Black Friday:

Large Capacity Battery: The Jackery Solar Generator 2000 v2 has an astounding 2042Wh capacity, which is enough to run a variety of high-power gadgets for an extended period of time, including refrigerators, rice cookers, projectors, drones, and lighting systems, making it ideal for camping, RV travel, outdoor work, or emergency backup.

Powerful Output: Equipped with a 2200W (peak up to 4400W) pure sine wave inverter, the Jackery Solar Generator 2000 v2 supports most household appliances and tools, offering broad compatibility and more stable, quieter operation.

Multi-Mode Fast Charging: The Jackery Solar Generator 2000 v2 supports multiple charging methods: Jackery Solar Panel charging, wall socket charging, vehicle charging, and generator charging. Easily activate the emergency supercharging mode via the smart app; this power bank can charge from 0% to 80% in just 1.33 hours, perfect for situations where you urgently need power.

Safe and Reliable, Quality Guaranteed: The Jackery Explorer 2000 v2 uses automotive-grade lithium iron phosphate (LiFePO4) batteries, offering a longer lifespan (up to 4000 cycles) and enhanced safety. It has passed the rigorous IEC60068-3-3 seismic test, proving its durability even in a 9⁶ magnitude earthquake.

Jackery Solar Generator 3000 v2

The Jackery Solar Generator 3000 v2, with its high capacity, broad compatibility, and reliable quality, is an excellent technological option for improving the quality of life and disaster preparedness on Black Friday. Here's a breakdown of the Jackery Solar Generator 3000 v2's highlights as a tech product during Black Friday:

Large Capacity & High Power Output: The Jackery Solar Generator 3000 v2 features a built-in 3072Wh battery capacity and supports 3600W (7200W peak) AC output, capable of simultaneously powering multiple devices such as refrigerators, ovens, projectors, and cameras, meeting the needs of camping, outdoor work, or emergency power.

Efficient Solar Charging: The Jackery Solar Generator 3000 v2 can handle up to 1000W of solar input. When combined with the Jackery SolarSaga 200W solar panel, it enables rapid "solar charging," fully charging in about 3.5 hours in adequate sunlight, making it environmentally beneficial and reducing electricity costs.

Multi-Device Compatibility & Smart Management: The Jackery 3000 v2 features three 230V~13A UK outlets, two 100W USB-C ports (for laptops), two 18W USB-A ports, and one 12V car port, allowing simultaneous charging of home appliances, electronic devices, and camping gear. A built-in LCD screen with a bright display shows real-time battery level and input/output power, enabling remote monitoring and control via an app for convenient operation.

Safe and Durable Design: The Jackery Explorer 3000 v2 portable power station uses an automotive-grade lithium iron phosphate (LiFePO4) battery with a lifespan of up to 10 years (≥70% capacity after 4000 cycles). It employs a 12-layer BMS battery management system, constant-voltage pure-sine-wave output, and surge protection—providing stable power in any environment while protecting your appliances.

Which Retailers Have the Best Black Friday Deals?

It's still too early to predict which stores will participate in Black Friday this year or how much the discounts will be. However, based on prior years, most UK retailers will provide some discount during the shopping event. The following are some of the big retailers that will offer deals and discounts on Black Friday:

Amazon

As a global e-commerce giant, Amazon has the broadest range of categories covered in the UK's Black Friday promotions, including electronics, home goods, toys, clothing, books, and more. It usually starts its pre-sale a week in advance and runs through Cyber Monday, with discounts as low as 50%. It may also offer Lightning Deals, limited-time discounts, coupons, and member-only prices (Prime members preferred).

Currys

Currys is a retailer specialising in electrical and electronic products. If you're looking to buy a new laptop, TV, smartphone, or kitchen appliance on Black Friday, Currys usually offers great deals and discounted bundles. Most importantly, Currys' prices are often on par with Amazon's during the Black Friday weekend.

Argos

Argos' Black Friday deals include toys, technological gadgets, and household appliances. For example, in the run-up to Black Friday 2025, Argos gave discounts of up to 20% on many series, including LEGO Icons and City, allowing customers plenty of time to evaluate pricing and decide whether better offers would be available on Black Friday itself. Other special deals included same-day delivery or Sainsbury's self-collection, as well as the option to earn Nectar points while purchasing on Black Friday.

John Lewis

John Lewis typically offers discounts of 10%-30% on beauty products, kitchenware, bedding, fashion, and home goods during Black Friday. Last year, televisions were discounted by up to £300, while fashion brands like Calvin Klein and Tommy Hilfiger offered discounts of up to 30%. Furthermore, customers can enjoy their excellent after-sales service, including free extended warranties on televisions (five years) and appliances (two years).

Black Friday Shopping Tips for 2025

Successfully navigating Black Friday requires planning and strategy. Utilising these best shopping tips can effectively help you snag Black Friday deals.

Tip 1: Create a Shopping List

Don't be persuaded by hype; that is, don't buy something simply because it is discounted or has a significant discount. Only include the specific products you want and need, and order them by significance. This focused strategy reduces impulse purchases and allows you to manage your budget better. List the acceptable prices for each item so you can immediately determine whether the deal meets your expectations.

Tip 2: Compare Prices and Track Prices

Prices for the same product vary widely among stores. If you have your eye on a particular item, compare pricing. You can use PriceRunner to compare costs from various merchants. In addition to comparing prices, you may use price-tracking tools to see whether the "deals" are genuinely lower. Price-tracking programs such as CamelCamelCamel and PriceSpy cover many merchants. They can compare Black Friday discounts to previous offerings, providing a more realistic picture of how good the deals are.

Tip 3: Subscribe to Brand Notifications or Emails

Many brands offer early access to discounts to email list subscribers. Consumers can find subscription links on the brand's homepage or event page. For example, Jackery subscribers enjoy exclusive Black Friday Deals, with up to 5% additional discounts. Specifically, Jackery subscribers can receive an additional £200 discount when purchasing the Explorer 500 v2 + 100W Solar Panel, Explorer 1000 v2 + 100W Solar Panel, Explorer 2000 v2 + 200W Solar Panel, or Explorer 3000 v2.

Tip 4: Understand Return Policies

Whether you buy in-store or online, you almost always have the option to return or exchange anything. A non-defective product is often returnable within 14 days after receipt. Many retailers offer extended return terms; however, it is best to confirm before purchasing. Please confirm the return duration, restocking fees, and whether returns are accepted at a real store.

Tip 5: Check Customer Reviews

Reading reviews before making a purchase is always a good idea, but not all of them are reliable. Some sellers urge customers to leave phoney good reviews to conceal genuine negative ones. Make sure to read reviews thoroughly and look for anything dubious. Genuine reviews want to describe their product experience in detail.

How to Avoid Scams on Black Friday?

The surge in online transactions provides perfect cover for increasingly sophisticated scams, often generated by artificial intelligence, designed to deceive consumers and steal their money. Even the most astute individuals can fall for these scams, so staying vigilant is crucial.

Don't Click on Random Links or Emails

Criminals frequently use bogus emails, text messages, or phone calls to entice customers to visit websites. These websites may infect your computer with viruses or steal your financial and personal information. Check URLs for spelling problems and extra words in the domain name. Instead of clicking on links in emails, go directly to the official websites of stores or companies.

Don't Visit Unfamiliar Websites

Black Friday discounts mean popular items are likely to sell out quickly, but that doesn't mean you should shop on websites you've never heard of. Instead, stick to brands and websites you're familiar with. You know your money will go to legitimate companies and that you'll receive the goods you purchased.

Use Credit Cards for Payments

When paying online, use a credit card rather than a debit card, which is immediately linked to your bank account and all of your current funds. This makes it easier to detect strange activity. Furthermore, credit cards typically provide stronger fraud protection and a more efficient return process.

Don't Use Public Wi-Fi for Shopping

It is preferable to avoid using public Wi-Fi when accessing the internet, whether at a cafe or on the bus. Hackers lurk on free Wi-Fi networks, aiming to steal personal information such as usernames and credit card details. Always use your own secure Wi-Fi connection.

Is Black Friday or Cyber Monday Better in the UK?

Black Friday originated from in-store promotions. Although online events have become increasingly popular in recent years, many large UK retailers such as Currys, Argos, and John Lewis still offer limited-time deals and discounts in their stores, attracting long queues of shoppers.

On Black Friday, large items like televisions, refrigerators, and washing machines typically have significant discounts, with options for in-store pickup or instant delivery.

Cyber Monday was created in 2005 when the National Retail Federation observed a surge in e-commerce traffic on the Monday following Thanksgiving. Therefore, Cyber Monday was designed specifically for online shopping and is the domain of e-commerce platforms like Amazon and eBay. It focuses on selling technology products, such as computers and games. Many retailers offer additional discounts on Cyber Monday to clear inventory.

In short, objectively speaking, both Black Friday and Cyber Monday have their advantages, and which is better depends on your shopping preferences and needs. Nowadays, because deals and discounts on technology products continue throughout November, Cyber Monday is more like the tail end of Black Friday than a standalone promotional event.

FAQs

The following are frequently asked questions about Black Friday.

1. What's Black Friday in the UK?

Black Friday in the UK is an annual major retail sales event that takes place on the Friday after the US Thanksgiving holiday, which falls on the last Friday of November. Introduced to the UK by companies like Amazon in the early 2010s, it has become a significant pre-Christmas shopping period with discounts on a wide range of products. The sales event often extends beyond a single day, spanning the entire weekend, sometimes starting earlier in November and concluding on Cyber Monday.

2. What is Black Friday, and why is it a holiday?

Black Friday is a major shopping day when businesses offer significant discounts and promotions in both real locations and online. It signals the informal start of the Christmas and holiday shopping season. Philadelphia police coined the moniker to describe the mayhem of post-Thanksgiving shopping, and retailers later adopted it to represent the day their profits switched "from red to black".

3. How early do Black Friday sales start?

Although Black Friday falls at the end of November, promotions begin much earlier. Some retailers launch their offers as early as the end of October or the beginning of November.

4. Is Black Friday or Cyber Monday better in the UK?

Black Friday is typically better for big-ticket items like large appliances and electronics, whereas Cyber Monday is often better for software, small gadgets, fashion, and beauty products. However, please limit your purchases to products you already need or want, and avoid making impulse purchases.

Final Thoughts

The information above covers all you need to know about Black Friday 2025, including dates, top-selling items, key stores, shopping suggestions, and more. If you're looking for a new television, laptop, air fryer, refrigerator, or washing machine, you'll want to obtain the greatest deal possible. You can achieve lower costs by using coupons, comparing pricing, and subscribing to brands. For example, Jackery's Black Friday Promotion included up to 57% off. Jackery also offers a 30-day price guarantee. Subscribers can win gift cards worth up to £10,000.